The Power of Portrayal: Representation in Cannes Lions Film and Film Craft Shortlisted and Winning Work, 2006 to 2023
Unlock powerful insights into representation in Cannes Lions Film. This research highlights trends in gender, race, and identity portrayals from 2006 to 2023, offering actionable steps to foster more inclusive advertising.
Equal Play? Analyzing Gender Stereotypes, Diversity, and Inclusion in Advertising and Marketing of Toys
Discover how children’s toys shape gender roles and skills development in our latest report. Analyzing 175 ads from top retailers, we reveal persistent stereotypes and pathways towards more inclusive play.
A Review of Advertising in the Caribbean and Its Links to Gender Equality, Gender Norms, and Violence against Women and Girls
In partnership with UNICEF, an analysis of advertising in four Caribbean countries revealed harmful gendered norms and stereotypes, such as men more likely to be shown in positions of power, and women more likely to be objects of sexual desire.
A Review of Advertising in Mexico and Its Links to Gender Equality, Gender Norms, and Violence against Women and Girls
The Geena Davis Institute, in collaboration with UNICEF, investigated advertising in Mexico, revealing its role in perpetuating harmful gender norms and advocating for transformative interventions in the country.
Purpose-Driven Progress: Advancing On-Screen Diversity and Inclusion Through Accountability
An analysis of Cannes Lions Film and Film Craft creative work from 2006 to 2021 reveals sharp increases in women and people of color in advertising.
Fair Play? The Triumphs and Challenges of Female Athletes in the U.S.
In collaboration with Proctor & Gamble and Secret, a survey reveals significant gender equity challenges in athletics, highlighting the importance of visibility, policy reform, and female leadership.
Inclusive Advertising in Sweden
The Geena Davis Institute and Google Sweden’s study highlights the need for Swedish advertising to embrace genuine diversity and dismantle stereotypes for more inclusive representation.
Gender Bias and Inclusion in Advertising in India
Joint research with UNICEF reveals critical gender disparities in Indian ads, urging action for equitable portrayal and the end of stereotypes.
Championing Diversity in Online Advertising: A Collaborative Study with Facebook
Explore key findings from our study with Facebook on diversity in online advertising, uncovering consumer demands for authenticity and the positive impact of inclusive representation.
Bias & Inclusion in Advertising: An Analysis of 2019 Cannes Lion Work
This comprehensive report explores persistent disparities in advertising, urging for more inclusive portrayals of gender, race, and age in media.
Bias & Inclusion in Advertising: An Analysis of 2018 Cannes Lions Film Craft Ads
The 2018 Cannes Lions Film Craft advertisements provide a crucial platform for understanding how gender, race, and other demographic factors are portrayed in leading industry creatives. This report investigates these representations to identify progress and pinpoint areas needing attention, aiming to foster discussions on inclusivity in advertising.
Mascots Matter: Gender and Race Representation in Consumer Packaged Goods Mascots
Discover striking disparities in gender and race among brand mascots, with significant underrepresentation and stereotyping highlighted in the “Mascots Matter” study.
