Featured News
This year, characters of color reached their highest share yet. Female leads, LGBTQIA+ characters, and characters with disabilities all lost ground, and new shows had no leads over 50. Read the report for the full picture.
Welcome to our website!
I created this research Institute 20 years ago because when I first saw kids’ shows and movies through my toddler daughter’s eyes, I was stunned by the lack of female characters and diversity. Back in 2004, only 11% of family films had female leads. Our latest data show we’ve reached gender parity for leads in family films and kids’ TV in the U.S.
But urgent attention is needed for race and ethnicity, LGBTQIA+, older characters, diverse body types, and disability representation. My institute works with creatives all over the world to enhance on-screen diversity and ensure nuanced portrayals.
There’s a lot of inequity in the world, but we have the power to fix representation in media overnight. Tomorrow, take a look at your projects and make sure they reflect the real world.
No more missed opportunities! And give us a shout – we’re here to help!
Spotlight
Peacock’s most-watched scripted series ever stars mostly women over 40. Elin Hilderbrand and Bekah Brunstetter tell Madeline Di Nonno how they built it. Read the Spotlight, then watch the full conversation on YouTube.