If they can see it, they can be it.®

Smiling Black woman wearing a gaming headset and holding a controller, alongside a screenshot of the GDI Playbook website promoting inclusive game design.

Spotlight

Retro video gamers learned long ago that a little inclusivity goes a long way. Pac-Man set arcades ablaze in the early 1980s, then soared again when developers launched a sequel featuring a female protagonist.

Ms. Pac-Man endures as a classic once hailed by a trade publication for having “the broadest appeal of any game this magazine has ever seen. … Women love it. Men love it. Children love it.”

The power of that universal appeal serves as a reminder that inclusive design connects with new audience segments and creates a more dynamic and engaging experience for all players.  Read more.