The Geena Davis Institute has released a new Toolkit for Gender Representation in Advertising in China, turning research into practical guidance for brands and agencies. Building on a comprehensive content analysis of Chinese advertising, the resource identifies recurring stereotypes, gaps in leadership portrayals, and patterns in screen time and authority. It also highlights areas where meaningful progress is underway. Designed for marketers, creative teams, and global companies, the toolkit offers clear recommendations to strengthen authenticity and equity. When advertising reflects the full reality of women and girls, it shapes perception—and expands opportunity across industries and communities.
View the Toolkit for Gender Representation in Advertising in China here.