Featured News
What does advertising in China say about gender roles? A new study from the Geena Davis Institute, supported by UNICEF China and UN Women China, sheds light on how women and men are portrayed across thousands of Chinese ads—and why it matters.
Welcome to our website!
I created this research Institute 20 years ago because when I first saw kids’ shows and movies through my toddler daughter’s eyes, I was stunned by the lack of female characters and diversity. Back in 2004, only 11% of family films had female leads. Our latest data show we’ve reached gender parity for leads in family films and kids’ TV in the U.S.
But urgent attention is needed for race and ethnicity, LGBTQIA+, older characters, diverse body types, and disability representation. My institute works with creatives all over the world to enhance on-screen diversity and ensure nuanced portrayals.
There’s a lot of inequity in the world, but we have the power to fix representation in media overnight. Tomorrow, take a look at your projects and make sure they reflect the real world.
No more missed opportunities! And give us a shout – we’re here to help!
Spotlight
There was an episode featuring a USA National Swim Team member who redirected her skills into becoming an underwater engineer. Another spotlighted a dancer-turned-technnologist who taught robots how to boogie. Another focused on young cheerleaders from Florida who demonstrated the laws of physics with their athleticism.
Welcome to science, “Mission Unstoppable” style – it’s the show that’s transforming how we see STEM careers for girls. Read more.
Weekly highlights on diversity, equity, and inclusion in media
© 2024 Geena Davis Institute on Gender in Media. All rights reserved. The Geena Davis Institute is a nonprofit organization exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. TAX ID# 86-1943473
