Study: Men Appear In Ads Four Times More Than Women, As Gender Stereotypes Abound

A new study, just revealed at Cannes, has found that men appear in ads four times more than women and have seven times as many speaking parts. The study called Gender Bias In Advertising was undertaken by New York agency J. Walter Thompson and the Geena Davis Institute on Gender in Media and also found that there are twice as many male characters as female characters in advertising. Read More…