Report: Women Believe Female Role Models In Film, TV Influential In Their Lives

Commenting on the findings Davis stated: “The fact is — women are seriously under-represented across nearly all sectors of society around the globe, not just on-screen, but for the most part we’re simply not aware of the extent. And media images exert a powerful influence in creating and perpetuating our unconscious biases. However, media images can also have a very positive impact on our perceptions. In the time it takes to make a movie, we can change what the future looks like. There are woefully few women CEOs in the world, but there can be lots of them onscreen. How do we encourage a lot more girls to aspire to lead? By casting droves of women in [science, technology engineering and mathematics], politics, law and other professions today in movies.” Read More…