Mars Wrigley’s Berta De Pablos-Barbier: 4 life lessons we’re often taught too late

As a brand builder, I’ve read and validated hundreds of advertisement scripts and countless copy for our iconic brands including M&M’S, Skittles, Orbit gum and DOVE Chocolate. Each year, our company produces award-winning advertisements seen by billions of consumers around the world. When I joined our U.S. business in 2014, I had the opportunity to meet with Geena Davis at the Bentonville Film Festival. I was inspired by her efforts to change the way women are portrayed in film and advertising and wanted to better understand how gender was portrayed in our advertising. This was the start of a journey that was joined by other passionate women leaders at Mars. Read More…