Yep, Even Brand Mascots Are Guilty Of Gender And Racial Bias

Quick: name the first five brand mascots that come to your head. Odds are that most of them were male. Mr. Clean, Kool-Aid Man, Tony the Tiger, Mr. Peanut, Michelin Man, Jolly Green Giant, Ronald McDonald, Toucan Sam, Pillsbury Doughboy, Snap, Crackle, and Pop–all dudes. A new study by The Geena Davis Institute On Gender In Media and The Jel Sert Company called”Mascots Matter” examines how women and people of color are represented in the marketing mascots of top selling products, and the results are about what you might expect. The study surveyed the 500 best-selling consumer product categories, identifying 1,096 products with mascot character representations. Read More…