Women’s World Cup Final Sets Soccer Ratings Record: 25.4 Million Viewers on Fox

Nielsen estimates that Fox Sports averaged 25.4 million viewers for Sunday’s lopsided 5-2 result, which gave the U.S. its third Women’s World Cup championship. Viewership peaked with about 31 million from 8:30-8:45 p.m. ET. The 25.4 million tune-in was a huge 88% higher than that for ESPN’s coverage of the same women’s teams in the 2011 title game (13.5 million) and 41% higher than the United States-China women’s championship game on ESPN in 1999 (18 million) — the two other times the U.S. reached the final. Read More…