Why Women Remain Invisible In Most Ads – And What To Do About It

The advertising industry has certain “tent-pole moments” with amazing campaigns that rally around women, but when it comes to creating ‘regular’ ads for ‘regular’ clients, advertisers forget about them, said Brent Choi, chief creative officer, J. Walter Thompson New York at a Cannes Festival session on Wednesday. A JWT study last year found that “85% of women said that when it comes to representing them, the advertising world needs to catch up with the real world,” Choi added. The agency teamed up with The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and the University of Southern California’s Viterbi School of Engineering to analyze audio and video content from Cannes Lions’ film and film craft shortlists and winners from 2006 to 2016. Read More…