Variety Spotlights New GDI Study on Menopause Representation in Film and Aging Women On Screen

Variety features our new study on how Hollywood continues to overlook the real experiences of women over 40 — particularly when it comes to menopause representation in film and aging. The article breaks down our findings showing that menopause is nearly invisible across 15 years of top-grossing movies, appearing in only 6% of titles and often used as a joke rather than a meaningful part of a woman’s story. The piece also highlights how aging narratives differ sharply for women and men, reinforcing long-standing stereotypes about midlife women on screen. President & CEO Madeline Di Nonno and actress Constance Zimmer both call for more authentic, multidimensional portrayals that reflect the reality and power of midlife. This new research underscores why improving menopause representation in film is essential to changing how audiences understand women’s lives. Read Variety’s full coverage here.