Unilever vows to drop sexist stereotypes from its ads

Unilever, the owner of brands including Dove and Lynx, has pledged to drop all sexist stereotypes from its advertising after research suggested just 2% of ads show intelligent women. The world’s second-biggest advertiser, which spends €8bn (£6.3bn) a year on more than 400 brands from Sunsilk to Knorr, will unveil a global strategy to “unstereotype” its advertising and eradicate outdated portrayals of gender. Read More…