We thought advertising would’ve been so much better’ than TV and film: On-screen gender lag still stands

Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case. Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, men speak more than seven times more than women. Read More…