Power Women Summit: The Geena Davis Institute’s new film study additionally finds that roles given to people over age 50 are less than 20%
LGBTQ+, fat and disabled characters combined only make up a total 10% of the 100 highest-grossing U.S. films, according to a new study shared Tuesday by the Geena Davis Institute.
The institute’s 2024 GDI film study, titled “Charting Progress in Film Diversity,” examines children’s and family programming to “better understand the influence of media on young audiences who are most vulnerable to media effects.”
“Our goal is to drive industry change by providing creators with the data and insights they need to improve how gender, race, LGBTQIA+ identity, disability, body size and age are presented on screen,” the study reads.
The study was presented exclusively at TheWrap’s 2024 Power Women Summit in Los Angeles on Tuesday during a panel sponsored by the Geena Davis Institute. Featured speakers were Dr. Meredith Conroy, the institute’s VP of research and insights; Madeline Di Nonno, the institute’s president and CEO; Janine Jones-Clark, Universal Filmed Entertainment Group’s EVP of filmmaker and content strategies; and Ramsey Naito, Paramount and Nickelodeon Animation president. Ellie Austin, deputy editorial director of Most Powerful Women at Fortune, moderated.
