Ever since Jaya Iyer’s daughter was a toddler, she had been fascinated by Saturn and its icy rings. When Swaha turned three, she had a space-themed birthday party. But when her mom went to find clothes with space images for Swaha, she couldn’t find any. They were all in the boys section. So the 41-year-old mother of two, who has a doctorate in fashion merchandising, started her own business called Svaha (which is how her daughter’s name is pronounced) to sell clothes that upend gender stereotypes. Read More….
The End of Boys and Girls: These Companies Are Going to Change How Your Kids Dress
July 14, 2015
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