Tania Missad is a senior business leader with over 25 years of experience harnessing the voice of the audience to drive global brand and franchise strategy and award-winning television shows, films, and advertising. In her career, she has worked with some of the world’s largest companies and most beloved brands such as Procter & Gamble, Johnson & Johnson, Neutrogena, Mattel, Warner Bros. Discovery (WBD) and Sony Pictures Television (SPT).
As EVP of Insights, Strategy and Analytics for SPT, Missad leads the TV production insights & content strategy teams supporting all television studio divisions & IP genre’s across SPT’s US & Int’l portfolio. She also leads the SPE Data Analytics organization that services all divisions across TV production, WW Distribution & Finance.
Before joining SPT in October 2023, Missad was Head of Global Corporate Research, Data Analytics & Insights at WBD. Over her seven years at Warner, she held numerous positions and led teams working across the global enterprise and touching all divisions including motion pictures, streaming, WBTV, networks, international, sports, news, franchise development, and consumer products. Prior to that, Missad held several consumer insights positions at Mattel, where she played an integral role in the evolution of the Barbie brand.
