Stacie de Armas (she/her) is Head of Cultural Content and Insights at Nielsen, where she directs the Diverse Intelligence Series, the company’s research on how multicultural audiences watch, stream, and show up as fans. Her work centers on AANHPI, Hispanic, and Black audiences, drawing on Nielsen’s streaming, television, and Gracenote inclusion data and its research on audience attitudes toward representation.
Stacie also leads Nielsen’s research on women as athletes and fans. That work includes women’s sports, where U.S. audiences consumed 46 billion minutes in 2025, and the women driving new fandom across media.
She began her career on the agency side as a media buyer at McCann Erickson and has spent 30 years in the industry turning audience measurement into stories about culture. She programmed two panels at Cannes Lions 2026 and teaches graduate-level analytics at California State University, Northridge.
