Global Director – Purpose Marketing
Mars Inc.

Dale Green is Global Director – Purpose Marketing at Mars Inc. He leads Purpose Marketing across segments ensuring that the marketing of Mars’ brands speaks to and celebrates the diversity of the consumers who enjoy them as well as being responsible in the world. He has been leading Mars’ relationship with GDIGM for the past five years.

Dale is a Deputy Vice Chair of UN Women’s Unstereotype Alliance. He is also a member of the World Federation of Advertisers’ (WFA) Diversity & Inclusion Task Force, which seeks to challenge the wider industry to better represent and champion diverse identities.

Dale has more than 25 years of marketing experience in consumer products across multiple categories and countries whilst working for Mars, Müller and Kraft Foods. He has been responsible for creating global advertising and innovation strategies behind some the world’s largest brands and for accelerating growth of the business. He is results driven and committed to achieving excellence through clear strategy, visible leadership and collaborative teamwork. In addition, Dale leverages his passion for using brands and business as a change for good. He currently leads a diverse team of marketing professionals based across multiple countries.

Dale’s notable achievements include some of SNICKERS® most iconic campaigns, including winning the Super Clio for best Superbowl Ad in 2020. Dale has been awarded two IPA Gold awards for advertising effectiveness. He also developed the first-ever global campaign for TWIX® (“Left Twix, Right Twix”).

Originally from the UK, Dale now resides in Chicago, USA with his wife Rachel, their two children, and their many pets.