Abby Greensfelder is the founder and CEO of Everywoman Studios, a full-service media company with a mission to tell female-focused, female-driven stories creating positive  cultural impact. 

A former network executive and production company head, Greensfelder launched  Everywoman after seeing the massive gender gap in the entertainment ecosystem. She  founded Everywoman Studios to address this gap via high quality and commercial content,  while also partnering with premium brands and spearheading comprehensive impact  campaigns around important issues. 

The company’s first feature documentary, LFG, chronicles the U.S. Women National  Soccer Team’s fight for equal pay, following teammates and international icons Megan  Rapinoe, Jessica McDonald, Becky Sauerbrunn, Sam Mewis and Kelley O’Hara, among  others. The film had its world premiere in 2021 at Tribeca Film Festival before launching on  HBO Max. Greensfelder and the Everywoman team also have series and other features in  the works for myriad networks and streamers, including premium cult  docuseries Apostate

In addition to rapidly building Everywoman’s content slate, in 2020, Greensfelder launched  “Propelle” – an accelerator program for female creators – in partnership with Realscreen. 

Everywoman Studios is Greensfelder’s second entrepreneurial venture. She is the co founder of Half Yard Productions, an award-winning production company specializing in  non-fiction series and documentaries, including the global hit franchise Say Yes to the  Dress (TLC), fan favorite How the States Got Their Shapes (History) and the critically  acclaimed The Last Alaskans (Discovery). In 2014, Greensfelder spearheaded the  company’s acquisition by Red Arrow Studios (part of ProSeibenSat.1 Media SE). 

Prior to starting Half Yard, Greensfelder was senior vice president of programming and  development for Discovery Channel. Under her direction, Discovery launched many of the  network’s signature programs, including Deadliest Catch, Dirty Jobs, MythBusters, and the  award-winning Planet Earth. While at Discovery, she was named one of The Hollywood 

Reporter’s ‘Next Generation: 35 under 35’. 

Greensfelder holds a bachelor’s degree from Yale University and an MBA from the Wharton  School at the University of Pennsylvania. She serves on the board of the Alliance for  Women in Media and is a limited partner at Rethink Impact, a venture firm investing in  female-led businesses. A native Washingtonian, she is a keen photographer and a married  mother of two very lively girls.