Study: Gender roles reinforced & debunked in mobile space

While retail stores are busy blurring the lines between boys and girls labeling, it looks like the kids mobile gaming space is experiencing its fair share of gender discrepancies. A June 2015 study from New York-based innovation and development company PlayScience and the US Casual Games Association finds that parents of kids ages six to 14 are 30% more likely to let their sons choose their own apps versus their daughters. Read more…