#SquadGoals Is Over. It’s Time For Female Tribes

Sorry Taylor, Kendall and Karlie. We love you girls, but now that the whole #SquadGoals movement is finally over, we want to talk business. #SquadGoals was used by fans who were saying, ‘This is the kind of friendship I want in my life.’ It was marketed as something non-celebrities could aspire to. Girl Power for the selfie generation, it symbolised an as-close-as-sisters mentality where the all the girls in a particular squad supposedly had each other’s backs. Read More…