SPOTLIGHT: Breaking Barriers and Building Brands: The Unstoppable Growth of Women’s Sports

Over the past few years as women’s basketball blossomed from an afterthought to a national phenomenon, the access to games on television and corresponding ratings, once minuscule, now rack up massive viewership numbers.

As a WNBA fan and market researcher, Charlene Polite Corley, Nielsen’s Vice President for Diverse Insights and Partnerships, had a front-row seat to the shift in data and culture. Polite Corley is delighted to see big brands, major sponsors and influential media outlets jumping aboard the women’s sports express and hails the economic opportunities accompanying this long-awaited breakthrough. Read full article.