The Institute’s toolkit, derived from the “Portray Her 2.0: An Analysis of 15 Years of Women in STEM On-Screen, 2007–2022” report, provides actionable recommendations for media creators to authentically and diversely represent women in STEM. It urges the industry to showcase a variety of STEM careers beyond the life sciences, include women in both prominent and background roles to normalize their presence in STEM fields, and embrace intersectionality in casting to resonate with a broader audience. The toolkit also emphasizes the importance of depicting STEM skills as learned, challenging gender stereotypes, and highlighting the societal impact and collaborative nature of STEM work. Through these strategies, the toolkit aims to inspire content that accurately reflects the realities of women in STEM, encouraging young girls and women to pursue these careers and see themselves in these roles.
