This toolkit, created by the Geena Davis Institute in collaboration with UNICEF and U.N. Women, reviews the impact of advertising on gender norms and violence against women and girls in the Caribbean. It examines how advertisements shape societal perceptions of gender roles, with a systematic content analysis of gender representation in 600 advertisements from various media in the Caribbean. The toolkit highlights the influence of advertising in promoting certain gender stereotypes and behaviors, and it concludes with a set of recommendations for advertisers, aimed at fostering more positive and equitable gender portrayals in media content.