Based on the Geena Davis Institute’s research this toolkit provides essential strategies to improve representation in advertising. Drawing from Cannes Lions Film and Film Craft shortlisted work from 2006 to 2023, this toolkit helps advertisers and creators ensure that their campaigns reflect diversity in gender, race, LGBTQIA+ identities, disability, age, and body type. Learn how to counter stereotypes, increase inclusion, and create content that truly resonates with today’s audiences. This is your guide to transforming the way advertising portrays the world.
