The Geena Davis Institute’s toolkit and checklist for inclusive toy advertising is a practical resource designed to help advertisers and marketers create more diverse and inclusive toy ads. The research-based toolkit, includes actionable steps to:

  • Ensure racial diversity in toy ads without tokenism.
  • Challenge gender stereotypes and encourage play for all children.
  • Flip identity-based stereotypes and promote diverse expressions and emotions.
  • Use marketing strategies that disrupt gender norms and celebrate intersectional identities.
  • Seek feedback and collaboration to create impactful and inclusive toy advertisements.