TOOLKIT: Content Analysis of Gender Representation in Advertising in China

This toolkit points industry leaders in entertainment and media to recommendations on how to improve the representation of gender in Chinese advertising. The full report, “Content Analysis of Gender Representation in Advertising in China” analyzes the representation of gender in the 1,000 most played TV advertisements from 2022 in China, according to the China Advertising Association. The findings highlight the need for ongoing commitment to inclusion to ensure lasting, meaningful gender representation in future ad productions.