Representation in marketing: right, responsible and profitable

Anecdotes around better representation of women and more diverse audiences have traveled around entertainment and advertising for years. At the 3% Movement Minicon in Los Angeles, held at Deutch’s new Steelhead space, the stories have turned to real research and insight that shows that more representation on screen, whether in entertainment, advertising or business, can have a significant and positive impact. The Geena Davis Institute on Gender in Media conducted a study with 21st Century Fox around what is called the “Scully Effect,” referring to Gillian Anderson’s science-led character on The X-Files. Read More…