Reaching Millennial Women: The Continued Rise of Visual Social Platforms

This study also illuminated that the visual piece has really surged for Millennials. We saw the beginnings of it in our 2014 research on Millennial consumers, and now with our 2015 research study, we’ve seen how this generation truly embraces visual and video. Moreover, the channels that really resonate with Millennials and their quest for imagery prove to be Instagram, Pinterest, and increasingly, Snapchat. Read More…