Hollywood got the memo. Women like movies too. It’s a “duh” moment, but one that took a shockingly long time to arrive. The opening weekend numbers for”Pitch Perfect 2,” which annihilated the competition with a staggering $70 million bow, illustrate the financial power of this frequently ignored consumer group. Read more…
‘Pitch Perfect 2’ box office: Movies by women for women work
May 18, 2015