Hollywood got the memo. Women like movies too. It’s a “duh” moment, but one that took a shockingly long time to arrive. The opening weekend numbers for”Pitch Perfect 2,” which annihilated the competition with a staggering $70 million bow, illustrate the financial power of this frequently ignored consumer group. Read more…
‘Pitch Perfect 2’ box office: Movies by women for women work
May 18, 2015
If they can see it, they can be it.®
Must-see news
Weekly highlights on diversity, equity, and inclusion in media
Connect
Support Us
About Us
Events
© 2024 Geena Davis Institute on Gender in Media. All rights reserved. The Geena Davis Institute is a nonprofit organization exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. TAX ID# 86-1943473
