New Pot Noodle advert smashes gender stereotypes

The instant food giant challenges traditional gender roles in its latest advertising campaign. The advert tells the story of a young man who dreams of making it big – seemingly in the world of boxing. However, what the audience do not realise is that the boy’s dream is not to box or fight inside the ring – he actually wants to be “ring boy” – a role traditionally played by young women, as he family and friends cheer him on. Read More…