New Always® #LikeAGirl Unstoppable Video Reveals How Societal Expectations Hold Girls Back; Always Takes Action by Partnering with Academics and TED to Teach Confidence to Girls at Puberty

“Girls can’t be brave” and “girls aren’t strong” are limiting phrases seemingly from a bygone era, but a new Always social experiment reveals that many girls today feel limited by society’s expectations about women. In fact, data from the most recent Always Confidence & Puberty Survey*, shows that 72 percent of girls feel held back by society, which they feel dictates what they should and shouldn’t do. Read More…