Mattel has teamed with DC Entertainment and Warner Bros. to launch its first line of action figures aimed squarely at girls. Coming third quarter 2015, the DC Super Hero Girls line features DC’s “most powerful and diverse line-up of female characters as relatable teens,” according to a press release, and will launch on multiple platforms and media, including books and LEGO playsets. Read More…
Mattels First-Ever Action Figure Line For Girls Features DC Comics Characters
April 25, 2015