Mars Releases Geena Davis Institute on Gender in Media Findings on Gender Representation in Advertising at Cannes Lions Festival

Mars, Incorporated today announced initial findings from research commissioned with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) at the 2019 Cannes Lions International Festival of Creativity. Speaking during the Institute’s Panel, Mars representative and Chief Category Officer for Mars Wrigley Berta De Pablos said: “As one of the world’s most awarded advertisers, Mars has a responsibility to shape the world we want tomorrow. We believe the best advertisements are about more than just great creative. The best ads take on the responsibility to accurately reflect society. We hope that by releasing some of our findings from the Institute we can encourage the larger industry to prioritize the equitable inclusion and representation of women.” The research leveraged the Institute’s proprietary GD-IQ (Geena Davis Inclusion Quotient) machine learning tool to analyze more than 200 Mars global television adverts across various Chocolate, Gum, Fruity Confections, Petcare and Food brands. Read More…