Male Bias Unchanged in 10 Years

The Geena Davis Institute on Gender in Media and J. Walter Thompson yesterday presented landmark findings about the way women are represented in advertising. Analysing more than 2000 films from 10 years’ worth of Cannes Lions Film and Film Craft winners and shortlists, their research revealed that female presence and portrayal in ads has not changed over a decade. Despite intensive campaigning on the subject, men get about four times as much screen time as women and speak about seven times more than women. Read More…