Giordano Hong Kong’s ‘Cook’ campaign is why there should be more women in leadership positions

Hong Kong brand Giordano found itself in hot water in May after it published an ad campaign on Facebook that would have made even the most sexist of Mad Men execs blush. The ‘Team Family Series’ ad showed a family posing together, with the mum wearing a T-shirt emblazoned with the word ‘Cook’. The dad’s shirt read ‘Work’. Unsurprisingly, the brand was forced to remove the ad after attracting howls of protest by outraged social media users, who branded the campaign ‘disgraceful’, ‘sexist’ and ‘unforgivable’, among other less-than-flattering adjectives. Read More…