Geena Davis Partners With Ford To Fight Unconscious Gender Bias In Media & It’s A Hugely Important Cause

You might recognize the lovely Geena Davis as the woman who won her way into our girl power-obsessed hearts with roles in Thelma & Louise and A League of Their Own. But Davis is far more than these iconic roles, and in 2007, the actor and producer founded a non-profit — the Geena Davis Institute on Gender in Media — an organization that researches gender in media and fights for equal representation of women. On Feb. 6, the Geena Davis Institute launched a YouTube campaign, #ShesGotDrive, with Ford Motor Company. This initiative features leading YouTube content creators and showcases women’s ability to “be unstoppable.” Davis and Ford are working to fight unconscious gender bias in media, a subtle but powerful social issue the 61-year-old has spoken out against in the past. Read More…