Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

It’s not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might be surprising, however, is that it would be held in Bentonville, Arkansas, and proudly sponsored by hometown megabrand Walmart. As it turns out, setting The Bentonville Film Festival in Bentonville—where fellow sponsors Coca-Cola and Kraft also have offices—wasn’t Walmart’s idea, according to Trevor Drinkwater, festival co-founder and ARC Entertainment CEO. Read More…