Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising

Don’t ask Geena Davis about role models. At least, don’t ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs—all of the jobs that women have in real life—but please, if you do anything, make those characters interesting. In Davis’ view, treating female characters solely as role models means they can end up wooden and humorless—which inevitably leads to fewer of them. “Who wants more stiff, strong female characters when what you need is really colorful, flawed, messed-up, interesting female characters—just like male characters are?” says Davis. Read More…