Move over Louise, Thelma has three new pals riding shotgun. Geena Davis has wrangled a trio of successful female creators from YouTube for a new campaign pushing for gender equality in media. Unlike her reckless roadtrip with Susan Sarandon in the legendary “Thelma & Louise,” this trip is headed for higher ground than the floor of the Grand Canyon in a Thunderbird. Like the iconic 1991 film though, Ford is back on board. “#ShesGotDrive” is a branded content campaign promoting gender equality on-camera, off-camera, and female empowerment throughout the media and entertainment industries. Read More…
Geena Davis, Female YouTubers Unite for Gender Equality in Media
February 07, 2017
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