The Geena Davis Institute hosted a compelling virtual event titled "Engaged as We Age: Changing the Script on Aging." The event brought together experts, researchers, and industry leaders to discuss the representation of older adults in media and the impact of these portrayals on society. Sponsored by Tena and supported by the Coronado Film Festival, the event featured insightful presentations and a thought-provoking panel discussion.
Speakers and Panelists:
Event Highlights:
Madeline Di Nonno kicked off the event with opening remarks followed by Meta Redstedt from Tena who delivered a powerful video message about the challenges and stereotypes older women face in media. Afterwards, Dr. Caroline Heldman presented the "Ageless Test," and shared significant findings on the underrepresentation and misrepresentation of women aged 50+ in films across four countries. Additionally, the event featured a moving trailer from Tena’s new campaign, highlighting the real experiences of older women regarding their bodies, intimacy, and sexuality.
The panel discussion included Tantu Cardinal, Lisa Bruce, Melanie Hoyes, and Anne Carey, who shared their experiences and insights on ageism in the media industry. Furthermore, they discussed the importance of diverse and authentic storytelling and the need to break away from stereotypical portrayals of older adults in media. Lastly, the event concluded with a Q&A session, during which panelists addressed questions from the audience and gave further insight into how the industry can evolve to be more inclusive of older adults.
Key Takeaways:
Actionable Insights:
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