The Geena Davis Institute held a virtual salon to unveil its new report on Gender Bias and Inclusion in Advertising in India, developed in partnership with UNICEF. Moderated by Madeline Di Nonno, with a diverse group of panelists from UNICEF and business leaders in India and Southeast Asia, the virtual event delved into the report’s findings and established how this research can be used as a benchmark with which progress can be measured towards achieving more empowering gender portrayals and gender-sensitive advertising in India and worldwide.
Panelists and Speakers
Event Highlights:
Following the opening remarks from Henrietta Fore and Geena Davis, Dr. Ninochka McTaggart began the discussion by describing the methodology used in the study. In particular, she explained how the Geena Davis Inclusion Quotient (GDIQ) was employed to examine and analyze gender bias and inclusion within the 1,000 most-watched Indian ads on TV and YouTube in 2019, with a focus on identifying gender stereotypes. The panel discussed gender bias and inclusion, and the challenges in bringing about more equitable gender representation.
Later, Dr. Yasmin Ali Haqu talked about using the study's findings to make meaningful progress towards dismantling gender stereotypes. She explained the degree in which gender stereotypes form early in life and how children and adolescents are impacted by advertising, especially in the adoption of harmful gender stereotypes. Afterwards, the wide range of panelists from India and Southeast Asia shared their thoughts on the report’s findings, and spoke to how India is impacted by gender bias and inclusion. Furthermore, they gave strategic recommendations on how to truly achieve gender equality in advertising in India.
Key points included:
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