Can the Hooked app find the next ‘Harry Potter’ for Hollywood?

Why would studio executives care about a fiction app for the Snapchat-addicted? Some think the San Francisco start-up might have a diamond in the rough – the data it uses to figure out which stories are working for its readers and which aren’t. Hooked is one of several tech companies that are trying to bring better analytics to Hollywood, which is trying to find new ways to target younger audiences who aren’t going to movies as frequently as their parents. Read More…