Bias & Inclusion in Advertising: An Analysis of 2019 Cannes Lions Work

Today at LIONS Live, Cannes Lions and The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, have released the results of a major study that examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006 – 2019. The Bias and Inclusion in Advertising Study shows that progress for women in ads seems to have stalled, and although the representation of characters of colour has declined overall, there has been a marked improvement in screen time in the past decade.