American Girl is pouring on a huge TV and social media push — its largest ever, in an effort to drive the girl power conversation forward during the holidays. Tapping its own mission to “celebrate girls” along with the current girl power zeitgeist, American Girl is making the case that girls are even better together. A cornerstone of the campaign is a counter-culture social media push away from “selfies” to promote its new concept of “usies” instead. (American Girl defines a “usie” as picture that contains not just yourself but other friends.) Read More…
American Girl Promotes Female Empowerment in Holiday Push
November 24, 2015