A few years ago Mattel had to apologize for a book featuring a patronizing portrayal of someone called Computer Engineer Barbie, a flustered girl who can’t fix her cotton-candy pink computer without help from boys. Now the doll maker, which has been rebranding itself in a more feminist-palatable way amid declining sales, is trying again with Barbie Careers Game Developer. Read More…
Mattel Finally Nails It With Game Developer Barbie
June 22, 2016
If they can see it, they can be it.®
Must-see news
Weekly highlights on diversity, equity, and inclusion in media
Connect
Support Us
About Us
Events
© 2024 Geena Davis Institute on Gender in Media. All rights reserved. The Geena Davis Institute is a nonprofit organization exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. TAX ID# 86-1943473
