While retail stores are busy blurring the lines between boys and girls labeling, it looks like the kids mobile gaming space is experiencing its fair share of gender discrepancies. A June 2015 study from New York-based innovation and development company PlayScience and the US Casual Games Association finds that parents of kids ages six to 14 are 30% more likely to let their sons choose their own apps versus their daughters. Read more…
Study: Gender roles reinforced & debunked in mobile space
August 12, 2015
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