Diverse Representation in Films Drives Moviegoers

The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University.  and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship.  Movio, the global leader in data analytics for the film industry, and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) have teamed up to determine if what and who is presented on cinema screens affects who shows up for a film during its theatrical run.  View White Paper.  See Press Release.  Variety 9/22/20