Google Debuts Podcast on the Future of Marketing

The dominant player in digital advertising now has a podcast on digital marketing. Google released the first episode of a new podcast series today under its research and insights outlet, Think With Google. Each episode of the six-episode series will be 20 minutes long. “The podcast series … allows for a less formal conversation among marketers on some of the key topics that are most relevant to the industry,” said Kate Stanford, Google’s managing director for ads marketing. The first episode focuses on diversity and inclusion in marketing and features Google’s CMO Lorraine Twohill and Madeline Di Nonno, CEO of the Geena Davis Institute. While the podcast is about the future of marketing, it won’t specifically discuss the future of Google’s stronghold in digital advertising. Instead, Stanford said, the series will take a broader approach by discussing consumer behavior trends, effective marketing strategies and the changing role of the CMO. Read More…