Women in advertising are ‘humourless, mute and in the kitchen’

The advertising industry is guilty of “forgetting about women” according to a major research project into women’s representation in advertising unveiled at Cannes Lions today. J Walter Thompson New York and The Geena Davis Institue on Gender in Media worked with the University of Southern California’s Viterbi School of Engineering to analyse more than 2,000 films from the Cannes Lions archive. The research revealed that despite the high profile success stories of feminist advertising the industry as a whole is failing to reflect an inclusive or diverse representation of gender in advertising. Read More…